{"product_id":"directions-semi-permanent-conditioning-hair-colour-midnight-blue-88-ml","title":"DIRECTIONS SEMI PERMANENT CONDITIONING HAIR COLOUR MIDNIGHT BLUE 88 ml","description":"\u003cp\u003eCreate unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.   Directions:    It is recommended to wear protective gloves.   Apply small amounts to clean, towel-dried hair using a brush.   Distribute with a comb from roots to ends then leave it on for 15 minutes.   Comb through once more then rinse thoroughly.   Blow-dry to extend colour brilliance.\u003c\/p\u003e","brand":"Pak - Directions Hair Dye","offers":[{"title":"Default Title","offer_id":56333998883196,"sku":"44917","price":4.91,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/9380\/2687\/files\/LRDirSemiPermnatMidnightBlue.jpg?v=1770559745","url":"https:\/\/www.asetenapa.co.uk\/en-us\/products\/directions-semi-permanent-conditioning-hair-colour-midnight-blue-88-ml","provider":"Asetena Pa","version":"1.0","type":"link"}