{"product_id":"colorful-glow-beyond-anti-fade-serum-63-ml","title":"COLORFUL GLOW BEYOND ANTI FADE SERUM 63 ml","description":"\u003cp\u003eThe anti-fade Colorful collection by Joico is committed to the long haul! Providing shine, strength and protection from color-fading elements, it promotes lasting vibrancy to keep your true hue. From a few little drops, this serum helps boost your hair colour whilst preventing colour fading when exposed to UV or sunlight. Instantly increasing shine, it reduces frizz for a visibly smoother finish.    How it works:     Using Smartrelease technology, its one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.   Packed with Camellia oil and essential Omega 9 fatty acids it helps to seal in moisture and restore luminous shine to hair. Pomegranate Fruit Extract is exceptionally rich in tannins and fade-fighting super antioxidants, helps protect the longevity of hair colour.    Directions :   Apply 1-2 pumps to damp or dry hair. Style as usual.    For best results:    Complement your hair regime with the complete Colorful range.  Why not try the Colorful Anti-Fade Shampoo and Conditioner to boost colour vibrancy and prolong colour fade.    Benefits Include :          Helps prevent hair colour from fading off-tone when exposed to UV or sunlight      Instantly increases shine      Boosts colour vibrancy and provides softness      Reduces frizz for smoother hair in just one use      Guards against the hair-dulling effects of pollution\u003c\/p\u003e","brand":"Pak - Color Endure","offers":[{"title":"Default Title","offer_id":56335440806268,"sku":"72216","price":28.03,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/9380\/2687\/files\/JColorFulGlowBeyondSerum.jpg?v=1770574880","url":"https:\/\/www.asetenapa.co.uk\/products\/colorful-glow-beyond-anti-fade-serum-63-ml","provider":"Asetena Pa","version":"1.0","type":"link"}