{"product_id":"dia-color-demi-permanent-gloss-color-60-ml-color-834","title":"DIA COLOR DEMI PERMANENT GLOSS COLOR 60 ml Color 834","description":"\u003cp\u003eDia Color from L’Oréal Professionnel is a semi-permanent ammonia-free color, ideal for those who want to enhance their natural hair color or make a subtle transformation without compromising the health of their hair. Developed to provide a shiny finish and intense reflections, this shade is perfect for those looking for a sophisticated and modern look.    L’Oréal’s advanced technology allows color pigments to gently penetrate the hair, ensuring even coverage and a gradual, natural fade. Furthermore, the formula enriched with conditioning agents keeps the hair fiber hydrated and silky to the touch.    Active ingredients include high-tech pigments, moisturizing polymers and conditioning agents, which protect and nourish hair during the coloring process. The complementary products are Diactivateur, a specific oxidant for the Dia Color line, and L’Oréal post-color care, such as Vitamino Color Shampoo and Mask, which help keep the color vibrant for longer.\u003c\/p\u003e","brand":"Pak - Professional Hair Color","offers":[{"title":"Default Title","offer_id":56328206254460,"sku":"85032","price":16.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/9380\/2687\/files\/lorealDiaColorDemiPermanentGlossColor_23f70ab8-4c4f-47f8-b609-5bf08805df18.jpg?v=1770481046","url":"https:\/\/www.asetenapa.co.uk\/products\/dia-color-demi-permanent-gloss-color-60-ml-color-834","provider":"Asetena Pa","version":"1.0","type":"link"}