{"product_id":"hold-me-softly-style-balm-237-ml","title":"HOLD ME SOFTLY STYLE BALM 237 ml","description":"\u003cp\u003eHold Me Softly Style Balm      This balm is a smooth whipped-cream moisturizer that enhances curls and waves achieving a natural, effortless look. It provides a very soft hold, which means you won't have any cast or crunchy residue. It's great on its own for a soft, romantic style, or if you want defined frizz-free curls you can layer it with a stronger hold styling gel.       WHO IS IT FOR?      All curl types. Use on its own if you have a looser pattern and layer with stronger stylers if you have tighter curls. Best for medium to coarse thickness hair. Suitable for any porosity.     Directions:-       Step 1  Take a small amount of Balm. Start with a dime-size per section and add up if needed - a little goes a long way.   Step 2  Rake the cream through soaking wet hair, making sure you are evenly distributing it and coating every strand.   Step 3  Use the 'prayer hands' method to smooth the strands. This helps sealing cuticles and reducing frizz.   Step 4  Flip your hair and gently scrunch to encourage curl formation. You can stop here for a loose, soft style or follow with a gel for more hold!.\u003c\/p\u003e","brand":"Pak - CurlSmith","offers":[{"title":"Default Title","offer_id":56335443034492,"sku":"72309","price":26.91,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/9380\/2687\/files\/curlsmithHoldMeSoftlyStyleBalm1.jpg?v=1770574931","url":"https:\/\/www.asetenapa.co.uk\/products\/hold-me-softly-style-balm-237-ml","provider":"Asetena Pa","version":"1.0","type":"link"}