{"product_id":"keracare-sulfate-free-1st-lather-shampoo-950-ml","title":"KERACARE SULFATE FREE 1ST LATHER SHAMPOO 950 ml","description":"\u003cp\u003eKeraCare 1st Lather Shampoo deep cleans hair and is designed for use prior to a conditioning shampoo. Produces a rich lather to cleanse hair of oils, dirt and styling products without stripping the hair of natural oils. Beautifully prepares hair for a second sudsing with a conditioning shampoo. Contains no sodium stearate (soap), like most creme shampoos. Concentrated formula.     Benefits:    •  Cleans hair of oil, dirt and styling product build ups.   • Helps hair absorb conditioners during a second shampoo with KeraCare Hydrating Detangling Shampoo.   •  Does not promote dryness and leaves no dulling film.   • Economical to use.     Directions:    • Rub an ample amount of 1st Lather between palms and distribute throughout wet hair.   • Work up a rich lather.   • Rinse and shampoo a second time with KeraCare Hydrating Detangling Shampoo.  •  Rinse thoroughly and proceed to deep condition hair.\u003c\/p\u003e","brand":"Pak - KeraCare","offers":[{"title":"Default Title","offer_id":56333241942396,"sku":"1426","price":19.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/9380\/2687\/files\/AvlonKeracareSulfateFree1StLatherShampoo.jpg?v=1770549441","url":"https:\/\/www.asetenapa.co.uk\/products\/keracare-sulfate-free-1st-lather-shampoo-950-ml","provider":"Asetena Pa","version":"1.0","type":"link"}