{"product_id":"preference-infinia-permanent-color-01-natural-color-lightest-blonde","title":"PREFERENCE INFINIA PERMANENT COLOR 01 NATURAL  Color Lightest Blonde","description":"\u003cp\u003eLOreal Paris Preference 1 Blondissimes Lightest Natural Blonde is legendary for its lustrous color results and fade-resistant formula. It also comes with a precious high shine Elixir. Simply add it to the mix. Experience the premium performance of Preference with color radiance for up to eight weeks. This shade has a superior lightening ability compared to other Preference shades, but it is not a pre-lightener.      An extra natural light blonde or a natural light blonde is only obtained on light or medium hair. If your hair is colored with a dark shade or warm golden highlights, this shade is not recommended. This shade should never be applied after pre-lightening. High shine conditioner enriched with a UV filter and vitamin E. Use week after week to leave color lustrous and hair silky-soft. Permanent hair color in group III. Provides grey coverage.\u003c\/p\u003e","brand":"Pak - Preference","offers":[{"title":"Default Title","offer_id":56333054935420,"sku":"55824","price":17.18,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/9380\/2687\/files\/LorealPreferenceInfiniaColorNatural01LightestBlonde.jpg?v=1770546980","url":"https:\/\/www.asetenapa.co.uk\/products\/preference-infinia-permanent-color-01-natural-color-lightest-blonde","provider":"Asetena Pa","version":"1.0","type":"link"}