{"product_id":"pure-pigments-color-additive-cool-violet-50-ml","title":"PURE PIGMENTS COLOR ADDITIVE COOL VIOLET 50 ml","description":"\u003cp\u003eGoldwell System @Pure Pigments Cool Violet - Elumenated Color Additive  Color: Cool Violet, pastel violet pigment that adds a smoky hue and a greyish undertone to any shade.   Goldwell @Pure Pigments Elumenated Color Additive is a high-definition direct dye additive that elevates hair color with unprecedented vibrancy and brilliance.  Reinvent any Goldwell shade and any technique with @Pure Pigments.   HD3 HAIR COLOR TECHNOLOGY: HD3 Hair Color Technology, core of Goldwell @Pure Pigments formula, comes from a ten-year partnership research between Kao and Fujifilm.    The result: :   Revolutionary pigments for high-definition colors, deeper and more brilliant than traditional direct pigments.    Directions :   @Pure Pigments are developed to integrate easily into Topchic, Colorance, and Nectaya formulations, and to be applied together in a single step. Do not mix with other Goldwell hair colors or other brands' colors.  While preparing the hair dye, add @Pure Pigments to your mixture, then apply your Topchic, Colorance or Nectaya color as usual.\u003c\/p\u003e","brand":"Pak - Color System","offers":[{"title":"Default Title","offer_id":56335480815996,"sku":"73637","price":67.11,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/9380\/2687\/files\/GPurePigmentsColorCoolViolet.jpg?v=1770575779","url":"https:\/\/www.asetenapa.co.uk\/products\/pure-pigments-color-additive-cool-violet-50-ml","provider":"Asetena Pa","version":"1.0","type":"link"}